Video marketing continues to dominate the digital landscape in 2025, driving engagement, boosting conversions, and shaping how brands communicate with their audiences. If you're still on the fence about incorporating video into your marketing strategy, these 25 eye-opening stats will convince you to dive in.
1. Video Accounts for 82% of Internet Traffic
By 2025, videos are expected to make up 82% of all internet traffic, according to a study by Cisco. This underscores the growing consumer preference for video content over text or static images.
Takeaway: Investing in video marketing ensures your content aligns with how audiences consume information online.
2. 91% of Businesses Use Video as a Marketing Tool
A recent Wyzowl report found that 91% of marketers consider video an integral part of their marketing strategy, marking an increase from previous years.
Takeaway: If you’re not leveraging video, you’re falling behind competitors who are.
3. 84% of Consumers Have Been Convinced to Buy After Watching a Video
Videos are persuasive! 84% of consumers say they’ve purchased a product or service after watching a video about it.
Example: Brands like Glossier use short, engaging tutorials to showcase their products, boosting conversions.
4. Viewers Retain 95% of a Message in a Video
Compared to just 10% retention when reading text, videos are far more effective at communicating your message.
Takeaway: Use videos to explain complex concepts or introduce new products for maximum impact.
5. Videos on Landing Pages Increase Conversions by 80%
Adding a video to your landing page can boost conversions by up to 80%, according to Unbounce.
Example: Shopify uses explainer videos on their landing pages to drive sign-ups and demo requests.
6. Social Media Videos Generate 1200% More Shares
Videos on social platforms generate 1200% more shares than text and images combined, as reported by Brightcove.
Example: Viral campaigns like Nike’s "You Can’t Stop Us" showcase the shareability of impactful video content.
7. Live Videos Hold Audiences 3x Longer
Live videos capture viewers' attention for 3x longer than pre-recorded videos. Platforms like YouTube and Facebook have seen significant engagement increases with live streaming.
Takeaway: Use live videos for product launches, Q&A sessions, or behind-the-scenes content.
8. 85% of Facebook Videos Are Watched Without Sound
Since 85% of Facebook videos are viewed on mute, captions and text overlays are crucial for audience retention.
Example: BuzzFeed excels at creating captivating videos with bold text and subtitles.
9. TikTok’s User Base Reached 1.8 Billion
TikTok continues its rapid growth, hitting 1.8 billion users in 2025, making it a goldmine for short-form video marketing.
Takeaway: Leverage TikTok’s algorithm to reach younger, highly engaged audiences with creative, bite-sized videos.
10. YouTube is the Second-Largest Search Engine
With over 2 billion logged-in monthly users, YouTube has cemented its place as the second-largest search engine after Google.
Example: Home Depot utilizes YouTube tutorials to rank high in DIY-related searches, driving traffic and sales.
11. 92% of Mobile Video Consumers Share Videos
Mobile users are 92% more likely to share video content with others, amplifying your reach organically.
Takeaway: Optimize your videos for mobile viewing with vertical formats and snappy editing.
12. Short-Form Videos Drive the Most Engagement
According to HubSpot, videos under 60 seconds see the highest engagement rates across platforms.
Example: Dunkin’ Donuts’ TikTok videos leverage quick, fun content to connect with younger audiences.
13. LinkedIn Videos Get 3x More Engagement
On LinkedIn, native video content gets 3x more engagement than text posts, making it an excellent platform for B2B marketers.
Example: Microsoft shares customer success stories via LinkedIn video, fostering trust and credibility.
14. 80% of Consumers Prefer Watching a Video Over Reading Text
When given a choice, 80% of consumers prefer video to text for learning about a product or service.
Takeaway: Create engaging "how-to" videos to explain your product’s value.
15. Video Increases Email Click-Through Rates by 96%
Including a video in email campaigns can increase click-through rates by 96%, according to Campaign Monitor.
Example: Airbnb uses video emails to showcase travel destinations, enticing users to book their next trip.
16. 68% of Consumers Will Watch a Branded Video Over Written Content
A survey by Wyzowl found that 68% of consumers prefer video content when engaging with brands.
Takeaway: Use storytelling in your videos to connect emotionally with your audience.
17. Video Content Boosts Organic Traffic by 157%
Websites with video content see a 157% increase in organic traffic from search engines, according to Search Engine Journal.
Example: HubSpot’s blog includes embedded explainer videos to boost SEO and user engagement.
18. Instagram Reels See 22% More Engagement Than Regular Posts
Reels outperform static posts on Instagram, driving 22% more engagement, according to Social Media Examiner.
Example: Sephora uses Reels to share makeup tutorials and product reviews, fostering engagement.
19. 73% of B2B Marketers Say Video Positively Impacts ROI
B2B marketers report that 73% of video campaigns deliver a positive return on investment.
Takeaway: Use webinars, explainer videos, and product demos to attract and convert B2B audiences.
20. Videos Boost Time on Page by 2.6x
Users spend 2.6x more time on pages with video content, enhancing dwell time and SEO rankings.
Example: Patagonia embeds compelling brand videos on product pages to engage visitors.
21. 59% of Executives Prefer Video to Text
A Forbes survey revealed that 59% of executives would rather watch a video than read an article when researching a product or service.
Takeaway: Use polished, professional videos to target decision-makers in your niche.
22. Videos Improve Conversion Rates by 34%
Including a video on your website can improve conversion rates by 34%, according to Animoto.
Example: Slack’s homepage video demonstrates their product’s features in a concise, engaging way.
23. 75% of Marketers Create Videos In-House
Gone are the days when video production required a big budget. 75% of marketers now create videos using in-house teams and affordable tools.
Takeaway: Tools like Canva, Animoto, and Adobe Express make video creation accessible for all businesses.
24. Interactive Videos Increase Engagement by 44%
Interactive videos—allowing users to click, answer questions, or navigate—see a 44% increase in engagement.
Example: BMW’s interactive video campaigns let users explore car features virtually, driving higher engagement.
25. Video Marketing Budgets Are Expected to Grow by 20%
Businesses plan to increase their video marketing budgets by 20% in 2025, reflecting the channel's proven effectiveness.
Takeaway: Allocate more resources to video production, as it’s no longer optional for effective digital marketing.
Conclusion
The stats speak for themselves: video marketing is a powerful tool that can drive engagement, boost conversions, and deliver significant ROI. As we move through 2025, brands that embrace video marketing will stay ahead of the curve and connect more deeply with their audiences. Start creating videos now and reap the benefits!
Are you ready to elevate your video marketing game? Let us know how we can help!
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